Date: October 16, 2018
Class levels: CLB 6
Class Time: 2 hours
Communicative Language Task Goal
The ability to discern, describe and find the details of an advertisement
By the end of the lesson today, learners will have:
Learned descriptive language used in advertisement, be able to compare prices, be able to discern what is being presented
Lesson Procedure
Lesson activities and procedure
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Language focus
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Language Skills
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Purpose of the activity
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Interaction
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Time
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Describe what learners are doing
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Identify what linguistic and communicative ability elements are being addressed (e.g., vocabulary, sociolinguistic knowledge)
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What skills are being practiced (e.g., Speaking)
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Why they are doing this (e.g., to be able to…)
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Are learners working individually, in groups, as a class
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How much time it takes
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Talk about advertisements. What is used in an advertisement? What makes you want to buy something? Explain Canadian culture.
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Grammar, functional knowledge
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Vocabulary, Speaking
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Assess what the students already know about advertisements. Introduce new vocabulary and ideas.
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Class activity
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20 min
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Show a basic paper/online advertisement, discuss if this is a good deal. Why? What are the qualities? Price? Use adjectives to describe.
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Grammar and textual and functional knowledge
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Comprehension of vocabulary, speaking
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Using new vocabulary, learning comprehension of a static advertisement.
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Class activity or group work
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20 min
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Show 2 video advertisements. Provide chart handouts for students take notes of both commercials
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Grammatical knowledge, vocabulary, textual knowledge, functional knowledge, strategic competence
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Listening, comprehension of vocabulary, writing
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Understanding of the vocabulary, how to make a chart
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Group activity/Individual work
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20 min
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Discuss the charts made by students. Create a conglomerated chart. Discuss the pros and cons of each offer.
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Grammar, vocabulary, textual knowledge, functional knowledge
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Speaking, listening, vocabulary
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Communicate adjective vocabulary, comprehension of what is being offered.
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Class activity
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25 min
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Have students pair up and come up with a poster advertisement of a vacation spot. Have them include the benefits of their offer and a price.
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Grammar, vocabulary, functional knowledge, textual knowledge
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Speaking, listening, vocabulary, writing
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To use vocabulary and descriptions
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Pair activity
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30 min
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Exit Assessment:
Display an advertisements. Students should be able to explain the details of the advertisement. Would they buy what is being offered?
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